Semi-Permanent Makeup (PMU)

Semi-Permanent Cosmetics, also known as Permanent Make Up, Derma Graphics or Cosmetic Tattooing, is a cutting edge aesthetic treatment for men and women which employs the latest techniques to achieve lasting colour or definition. Semi Permanent Make Up which is technically known as Micro-pigmentation, is a process of pigment implantation which produces flawless makeup for eyebrows, lips or the eye-line that will last between 1 and 3 years. Touch-Up is not included in the price.
Semi Permanent Eyebrows - £249 with Master Technician (3+ Years Experience)
Treatment Time: 75-90 mins
Lasts: 12-36 months
Downtime: None
Semi-Permanent Lips - £299 with Master Technician (3+ Years Experience)
Treatment Time: 90-120 mins
Lasts: 12-36 months
Downtime: None
Caution: If you had herpes/cold sores, you will need to take Acyclovir medicine 2 days before your treatment. Ask your GP for a prescription.
Semi-Permanent Eyeliner - £249 with Master Technician (3+ Years Experience)
Treatment Time: 90-105 mins
Lasts: 12-36 months
Downtime: None

Non-toxic & hypoallergenic pigments used during Semi Permanent Make Up Treatments
Semi-Permanent Touch-Up for Eyebrows / Lips / Eyeliner - £75
Treatment Time: 45-60 mins

0% Finance is available on all treatments over £150 - Apply --> Here <--


YOU will choose the Semi Permanent Make Up eyebrow / eyeliner / lip shape & color (technician will advice if requested). Permanent Make Up treatment is COMPLETELY bespoke.


ANY 2 Semi-Permanent Makeup Treatments

From £399


ANY 3 Semi-Permanent Makeup Treatments






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FAQ on Semi-Permanent Eyebrows / Lips / Eyeliner

1What is Semi Permanent Make Up ?
Permanent cosmetic makeup is cosmetic tattooing. The specialised techniques used for permanent cosmetics are often referred to as “micro-pigmentation”, “micro pigment implantation” or “dermagraphics”. The cosmetic implantation technique deposits coloured pigment into the upper reticular layer of the dermis.
2Is it painful?
The pain level for the procedure is considered mild to none. We use strong anaesthetic liquid to numb the pain. Some clients are sleeping during the treatment! Everyone responds differently to anaesthetic; depending on the client, the feeling of the procedure has been described as light cat scratches to not feeling anything. After the procedure, redness and slight swelling in the area are normal. Clients describe the area feeling similar to a light sunburn. Clients can take Tylenol but not aspirin or ibuprofen.
3Who Benefits from Semi Permanent Make Up ?
People who meet minimum age requirements and have the ability to heal properly from minor wounds can benefit from the liberating benefits of permanent cosmetics.Interest in this service spans the young to the more mature; those who desire a soft, natural enhancement to their appearance. It is especially valuable to people who can’t wear traditional cosmetics due to allergies and skin sensitivities; active people who want to look their best for sports activities such as swimming, hiking, biking, tennis, aerobics; and those who don’t want to worry about “sweating off” or reapplying cosmetics.Permanent Cosmetics also benefits the vision challenged who have difficulty applying their cosmetics; and others with dexterity related conditions such as arthritis, Parkinson’s disease, multiple sclerosis, stroke survivors, and busy people who don’t have time to spend applying and refreshing makeup throughout the day and evening.
4Is Permanent Make Up Really Permanent?
Permanent cosmetics procedures are considered permanent because the pigment is tattooed into the upper reticular part of the dermal layer of the skin and cannot be washed off. However, as with any tattoo or colourant (pigment) in general, fading can and often does occur, requiring periodic maintenance referred to as colour re-enhancement or colour refreshing. The scientific structure of pigments and the requirement for periodic refreshing is identical to that of tinted hair colour; faded material on furniture that may be located near a window and subject to sun exposure; house paint that is exposed to the sun and other environmental elements; pigment implanted in the skin may fade with time.This colourant periodic maintenance requirement is a good opportunity to reevaluate one’s colour and design preferences. While the concept of permanent, without any change, may seem like a perfectly good idea, think about how your tastes have changed over the years. From time to time likely you have made subtle or dramatic changes in your clothing preferences, your hair colour and style, and if you wear topical makeup, those colours have changed as well.The fact that most people will require periodic colour refreshing of their permanent cosmetics is the opportune time to work with your technician to reevaluate your overall appearance profile and determine if any changes are appropriate.Longevity varies from person to person depending on their lifestyle (sun exposure), the colour(s) used for the permanent cosmetic procedure, and are also thought to be affected by topical products applied to the skin.
5 What’s a Touch-Up and Do I Need One?
Often the tattooed colour is not perfect after the initial procedure heals. Permanent cosmetic procedures are a process and at least one follow-up to the initial procedure should be scheduled.It is recommended that any required detail work to the original procedure be performed no sooner than four weeks after the original procedure.The minimum standard for follow-up detail work for lip procedures is six weeks. Lips have a different healing agenda than procedures performed on other parts of the face due to their delicate nature.The cited time frames will vary depending on the health profile and age of the client, but these are good minimum standards for consideration.
6How long does it take?
The initial procedure will generally take approximately 1½ to 2 hours; there are records to establish; photographs to take; desired design and colour to discuss; the procedure to perform, and the aftercare requirements to discuss.Follow up or colour refresher procedures usually do not require the same amount of time.
7How do you choose the shape?
We choose a shape and style together. Our technicians have skills and tools to draw the eyebrows/lips /eyeliner that will suit your facial features. We do not use stencils, everything is bespoke! If you have an eyebrow /eyeliner shape in mind - please bring a couple of pictures and technician will copy them on your face. Please note: if technician will see that the shape you picked WILL NOT suit your face, she will let you know that, but in the end of the day you will be the one wearing the permanent make-up, so our technicians are instructed to follow your wishes whatever they may be. If you are going against technicians advice you may need to sign a form confirming that YOU picked the shape/colour and you release us from any responsibility.
8 Can I get my touch up session sooner than 4 weeks?
Touch-up sessions should not be done earlier than 3-4 weeks after the initial permanent make-up session as pigment colour has not fully settled into the skin. Most importantly, this is to prevent scar damage as the tissue requires time to completely heal.
9Who is not suitable for the Semi Permanent Make Up procedure?
Microblading is not suitable for the following candidates: Have heart conditions or using heart medications Have diabetes (will require a physician's note) Have skin disease or irritations Have had Anti-Wrinkle Injections in the last 3 weeks Have gotten a deep tan or chemical peels in the last 3 weeks Anyone who has any serious medical conditions may require a physician's note. Pregnant or nursing clients who want to microblade can be done at your own discretion. We suggest discussing with your doctor first. Microblading is still considered a tattoo, and just like with wine or sushi consumption, it is a personal choice to do so during this period. * We reserve the right to refuse service to anyone who we deem not suitable for this procedure or for any other reason. Our brow technicians make the decision to microblade an individual based on their own discretion. *
10Risks and complications?
We take all proper precautions for a safe session by using sterilised equipment, new needles and in a sanitised environment. Should clients follow our pre and post care instructions, there should be minimal risks or complications. Although allergic reactions to the pigments are rare (in over 1000 treatments done - we never had a reaction), it could be possible for certain individuals. We suggest a pigment patch test (5-7 days before treatment date) for individuals who have high skin sensitivities or are sensitive to: Topical makeup products Gold, silver and nickel Hair dyes
11What if I do not like it?
As with all cosmetic procedures, individuals should not make their choices lightly. We always recommend clients do their research, understand the procedure and compare different artists' work and portfolio when making their decisions. Our brow technicians will do their utmost to shape and style the eyebrows/lips/eyeliner to the clients satisfaction prior to the procedure. Every effort will be made to achieve an even appearance, but please realise our faces are never perfectly symmetrical. Pigment discoloration and colour correction can be fixed during the touch up session.
12 Are There Any Side Effects During or After the Procedure?
While eyebrows may show little after effect, eyeliner and lips may show slight to moderate swelling. This is very dependent upon the amount of work performed.As examples; an eyelash enhancement will show very little response to the tattooing procedure compared to a more moderate response when wide eyeliner is performed. The same philosophy applies to lip colour procedures. A lip liner or blended lip liner will show fewer effects of the procedure than that of a full lip colour. Also, some people swell more from minor skin infractions than others.During the procedure, there may be some minor bleeding. This again is client specific. Many people take blood thinners on a daily basis so some slight bleeding would be expected. Others show little or no signs of bleeding. Bruising is rare but again, if a person is on blood thinners, bruising could occur. What is seen more often is that eyebrows rarely if ever produce any bruising; minor bruising during eyeliner procedures is possible if the skin being tattooed is very thin and close to the vascular system. This also applies to lip procedures in the event the client is more mature. If bruising does occur, typically it is minor and subsides in a few days.There is usually some tenderness for a few days. The colour is much darker than you may expect for the first six to ten days. Other less often reported side effects are difficult to determine due to the individuality of each person’s biological system. This is why professional permanent cosmetic technicians require a client history profile be filled out to assess different factors that may contribute to your experience after the tattooing procedure has been completed.
13What are your cancellation or missed appointment policies?
Clients are able to cancel or reschedule appointments at any time with a minimum of 48 hours notice prior to the appointment time, otherwise, a fee will be charged. To book this treatment £50 deposit has to be paid. To cancel or reschedule, please email or text/call us. Please respect technicians time that is dedicated just for you.
14Still have more questions?
Should you still have more questions or inquiries, feel free to give us a call on 0208 243 8921 or email us at